Corporate Profile

About LightInTheBox Holding Co., Ltd.:

Founded in 2007, LightInTheBox is a global e-commerce company that provides a diverse range of affordable lifestyle products directly to consumers worldwide. Over the years, the Company has built a reputation for offering a wide selection of products at attractive prices through its websites and mobile applications, available in multiple major languages.

In response to intense market competition in recent years, LightInTheBox has evolved from an online drop-shipping retailer to a consumer lifestyle company, by capturing consumer preferences and sentiment to offer differentiated products, driving customer engagement through deep emotional resonance. The Company offers highly customized non-standard products during western festivals, holidays and special occasions, meeting consumers’ emotional and lifestyle needs. Such events-driven positioning allows the Company to address the sentimental rather than purely functional needs of global consumers, thereby delivering a joyful lifestyle to its customers.

To further complement and strengthen its positioning as a consumer lifestyle company, LightInTheBox also adopts a brand matrix strategy by launching three proprietary apparel brands successively since 2024 in women’s fashion, sports apparel and light party dress. These brands build around the social attributes of women aged 30 and above, delivering emotional value and a more relaxed, enjoyable lifestyle experience across scenarios such as vacations, social sports, and parties.

Additionally, LightInTheBox offers a comprehensive suite of services to e-commerce companies. This includes advertising, supply chain management, payment processing, order fulfillment, shipping, and delivery solutions.